Roxana Domnica


MORE Networking is a community of business people who understand that creating value is the best recommendation. MORE Networking is about people talking about them, not about job descriptions. About people who offer solutions, they do not sell products. MORE networking is about people who understand that selling is a consequence, not a primary goal.

I just came from a business networking meeting and the main idea that I left with is….you can’t be seen, until you learn to see. Let’s see what I learned in the first 3 years of managing a business networking community and how it can be used for business scale up.

Let’s be very clear about something – business networking, like any other business activity, requires concentrated effort to produce results. If you treat networking like an occasional or purely social club it will not produce good business results.

Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions – either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.

A business networking community offers a great way to reach decision-makers, which might otherwise be very difficult to engage with using conventional advertising methods. In addition, it brings the unique advantage of recommendation and personal introduction, which are always very helpful for developing business opportunities.

Business networking is a way

for you to make the maxim

 “It’s not what you know, it’s who you know.”

work for you.

What kind of business people attend business networking events?

That’s the beauty of it – all kinds. We’re all different and that’s the best thing for a business community. Nevertheless, the reasons for business networking will shift during the life of a company or of an entrepreneur. As a small business owner, you might want to network to publicize or your product or service, find a mentor, establish yourself as an expert within your field, seek investors for business financing, discover opportunities to invest in other businesses, or simply connect with other professionals in your industry. As a big company, you might want to get real feedback and find suppliers or possible business partners. Whatever the size of the business, remember that all business owners are looking for connections.

Why networking at business events doesn’t work?

People have to trust you before they’ll do business with you or refer you.

Networking is a process, not a one-off event. Take the time to develop relationships with people who interest you. Be proactive and invite someone to a one-to-one meeting so you can get to know them.

10 Networking tips + BONUS at the end


Author gabriela

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